Mona Finston
Senior Associate for Media
Mona Finston has been a media consultant for over 15 years, working on a wide variety of products and services and securing significant media placements for her clients in the non-profit and corporate arena alike.
As a senior associate with Geoffrey Knox & Associates since 2004, Mona has helped create and implement media and public education campaigns for non-profit organizations, including the opening of Independence Care System’s new center for adults with physical disabilities, the Legal Media Outreach campaign for Lambda Legal, the Sexual Literacy Campaign for the National Sexuality Resource Center, and the launch of Americans for Fairness in Lending. She has also conducted media outreach for the Modern Language Association, International Trachoma Initiative, and for the child welfare reform efforts of Children’s Rights.
Mona has secured positive, significant coverage for all these clients, including repeated print coverage in the New York Times, Washington Post, USA Today, and major city newspapers; numerous wire service stories on Associated Press, Reuters, and Agence France Presse; major broadcast programs on NPR and local as well as all major networks news shows such as Nightline, Today Show, and CNN Headline News; and internet sites and blog mentions related to the specific issues clients work on.
In addition to her work at Geoffrey Knox & Associates, recent clients and projects have included the launch of HYmini, the first “green platform” charging device to harness wind power; Hip Hop & Politics, a college tour featuring a panel of leading authors, artists and activists; the U.S. launch of the British Pret A Manger restaurant chain; and Target’s David Blaine event. Mona has also worked with Baldwin Hardware, Waterford Crystal, Marilyn Monroe Wines, Bacardi, eBay, and several publishing houses including Simon and Schuster, Workman and Harlequin.
Mona has also handled publicity for special events, including Tamron Lenses Professional women photographer’s exhibition and auction to benefit the Breast Cancer Research Foundation; “Cycle Chic,” a fashion event to celebrate New York’s annual Bike-to-Work Week; the “Even Kids Get the Blues” song writing contest (for young song-writers) in conjunction with an AIWA sponsored music festival in Chicago; and the Grand Marnier Chef Ski Races in several US cities.
Mona worked as a musician for many years, touring the U.S., Greenland and Central America. She taught music at the Discovery Program for Children and the All City Music School in New York.